What is Digital Marketing?
Digital marketing is the promotion of products, services, or brands using digital channels such as websites, search engines, social media, email, and mobile apps.
Its goal is to reach potential customers online, build brand awareness, generate leads, and increase sales.
SCOPE OF DIGITAL MARKETING
The scope of digital marketing is very broad and continues to grow as more businesses move online. Almost every industry today needs digital marketing to attract customers, build brand awareness, and increase sales.
TECHNIQUES OF DIGITAL MARKETING
Digital marketing uses various techniques to attract, engage, and convert customers online.
1. Search Engine Optimization (SEO)
There are two types of SEO:-
a) On Page SEO
b) Off Page SEO
Rana Abdurahiman
Hi, I’m Rana Abdurahiman KP, a Digital Marketing Strategist dedicated to helping brands grow in the digital space. With knowledge in SEO, SEM, social media marketing, and website solutions, I create strategies that connect businesses with the right audience. I’m committed to continuous learning and delivering quality work.
